LONDON MIDLAND - ‘Motion’
Brand Creation & Launch campaign
Travel Marketing Awards 2018: Finalist, Integrated Campaign, Travel Marketing Awards 2018: Silver, Best Out Of Home, Customer Experience Awards 2017: Gold, Digital Innovation, Customer Experience Awards 2017: Silver, Hospitality, Leisure and Travel, Drum Creative Awards 2017: Winner, Advertising Strategy, Drum Creative Awards 2017: Nomination: Integrated Campaign, Rail Innovation Awards 2017: Silver, Best Initiative
London Midland was the first rail company in the UK to roll out a browser-based entertainment system, so passengers could enjoy TV shows, movies, games, books and free wifi on board.
We created the Motion brand, developing the logo, the user interface and the launch campaign. The work ran across the whole rail network, from escalator panels and ticket gates to huge digital screens up and down the country.
