STANDARD CHARTERED x LIVERPOOL FC - ‘I Quit’
Global Campaign
By the age of 14, twice as many girls than boys quit sport. But if they play on, they'll learn valuable skills like teamwork, leadership and resilience that could unleash their potential off the pitch in later life.
To raise awareness of this issue, we did something that caught everyone's attention - we got Jordan Henderson, Thiago, Harvey Elliott and Diogo Jota to announce they were quitting the game they loved. All for the same reasons girls drop out of sport.
And less than 24 hours after it went out, we’d crossed over into mainstream culture, with 'This Morning' picking it up and playing it in its entirety.
We followed this up with a film that follows the journey of a girl through to womanhood and motherhood. Constantly at her side is her football trophy come to life, representing all the life skills she learned playing sport. Resilience, teamwork and leadership all play their part in helping her overcome challenges and achieve success.The film was conceived to work across cultures and speak to girls as far apart as Kenya and Vietnam.
All the films from the "Play On" initiative are hosted on a hub page, where you can also see all the practical solutions the Standard Chartered is providing to encourage girls around the world to stay in the game. Play On Hub - Standard Chartered (sc.com)
