Compare The Market teamed up with Disney to promote the most anticipated film in a generation - Star Wars: The Force Awakens - alongside the world’s biggest cinema promotion, Meerkat Movies.
It’s not easy merging insurance, meerkats and the Star Wars universe - plus we had to find a way to stand out from the crowd of other campaigns crowbarring their brands into the franchise.
Working into Disney’s Star Wars Creative Council, we created Galactic Insurance. It mirrored the real car insurance quote journey exactly - even borrowing Compare The Market’s actual quote algorithm - but instead of cars, we featured a host of iconic Star Wars vehicles.
So you could insure anything from an X-Wing to a Star Destroyer with a variety of galactic insurers and come away with your very own Certificate of Galactic Insurance.
As well as appealing to mainstream fans of Star Wars, we laced the campaign with in-jokes and Easter eggs (all Disney-approved) to reward the true die-hards.
The project was personally given the green light by The Force Awakens executive producer and Lucasfilm President, Kathleen Kennedy.
The site replicated the entire car quote journey. If you had a dangerous job or left your vehicle somewhere sketchy overnight, that would affect your premiums.
We created a whole marketplace of Galactic insurers, Unfortunately, Leia's Wheels, Quote Me Wookiee and Cover Me Porkins didn't make it through. Hoth Deals and So-Lo Cover did. And, just so you know, Tattooine-surance has a customer helpline open from double sunrise to double sunset, 304 days a year.