a selection of Our work, Curated For mother
From TVC, Content, Social & Activations to Brand Creation, D&I Initiatives, Apps
B&Q - DIY HORROR
Strategy: Disarm the audience with the unvarnished truth: fear is stopping them from 'doing it themselves'.
We gave classic horror scenes a DIY happy ending to promote B&Q's 'You Can Do It' sessions instore to help customers overcome their fears.
PADDY POWER - MORE CHANCES
Strategy: Highlight the fact that nobody gives their customers more chances to win than Paddy Power - like free spins on the Wonder Wheel every single day.
We reminded the British public of the priceless value of 'one more chance'. We've all stuffed it up at one time or another. And we'd kill - or at least maim - to get another chance.
This one’s a bit naughty and got pulled from TV, but it’s here as it’s still our fave…
CIF - ‘Cif The Web’
Strategy: Everyone knows that Cif is unbeatable for keeping everything clean around the home. So how could we extend that reputation into the digital space?
We created an app that cleaned up the whole ********* internet. 4000 swear words scrubbed from the web. Toxic comment sections wiped clean, countless dirty sites blocked and only squeaky clean ones allowed in, so you can safely leave your kids to explore without being exposed to any online nasties.
HALFORDS - ‘Tour De Francis’
Strategy: Get people using the ‘Cycle To Work’ scheme to consider the Carrera Virago, a carbon road bike from unfashionable high street retailer Halfords, by demonstrating its prowess on the toughest test track of all - the Tour de France.
We came up with a non-obivous answer to a retail brief and created our own mini-tour - Liege, Champagne, 2 mountain stages in the Alps and Paris (which was insane). From our 15-minute documentary we cut 5 and 10-second idents for the Tour de France coverage on ITV, each one a mini-trailer for the full-length docco.
The campaign increased product views at Halfords.com by 3x and increased sales by 60%.
PHILIPS HUE - ‘HOW MANY YEARS…?’
Strategy: Make the audience reconsider the way they light their homes. It hasn't changed in over a century.
We showed how out of date their lighting is by showing everything else in a living room evolving through the decades while the lighting stays the same, posing the question:
‘How many years does it take to change a lightbulb?'
LIVERPOOL FC X STANDARD CHARTERED - I QUIT
Global D&I Initiative concept & launch, online film, social
Strategy: By age 14, twice as many girls will have quit sport than boys, missing out on the chance to develop vital skills llike leadership, teamwork and resilience that will set them up for life off the pitch.
We wanted to confront the public with the state of play in the most shocking way possible, so we subverted the classic post-match interview by having Liverpool stars saying they were quitting the game, using the same reasons girls hang up their boots.
PADDY POWER - New Normal, Same Old Football
TVC, Outdoor & Social campaign
Strategy: With the new football season came a whole new football landscape: people were allowed back into stadiums after the months of watching weird crowdless football during COVID, and now had to have a helping of hand santiser along with their half-time pie. We needed to get fans excited by football again.
We reminded fans that goals, results and silverware are just a sideshow to what we all love most about the game: fandom, culture, shithousery and all the nonsense that goes along with it. And this season was more nonsensical than any other gone before.
LONDON MIDLAND - ‘MOTION’
Brand concept, Design, App, UI, Digital Outdoor, Outdoor, Social
A launch campaign for a regional train company? You’re really including that? Yes, we are. We created the ‘Motion’ brand from scratch.
Whilst interrogating the client about their brief we uncovered that we had the run of the rail network’s ad inventory, so created a raft of timely, relevant POS, digital and outdoor that we could use to target customers when they were very much ‘in the moment’.
Add to that a clever and irreverent tone of voice and this is what happens…
