Another Christmas, another Star Wars tie-in. No other film franchise has made a bigger cultural impact, with fans from every generation, each with their own favourite Star Wars memory. This time, we encouraged fans to create a Star Wars memory that would last a lifetime.
And so a new meerkat toy was born: Oleg as BB-8. You’d have to wait weeks for the toy to arrive, but thanks to the magic of Facebook camera effects, you could bring him home in time for Christmas.
Working with The Mill, we created the first Facebook camera effect of its kind - photo-real, 3D-modelled and shoulder-mounted. Raising your eyebrows and blowing a kiss prompted Oleg to perform actions like giving you a hug or clambering over your head. Adorable.