PADDY POWER
TV, Outdoor, Press, Content, Social, Activations, Stunts, Experiences
A collection of our Paddy Power work and writing across different channels.
PADDY POWER GAMES - ‘MORE CHANCES’
A trio of 30’ TVCs for Paddy Power Games:
PADDY POWER - New Normal, Same Old Football
TVC, Outdoor & Social campaign.
Finally people were allowed back into stadiums after the months of watching weird crowdless football during COVID, albeit with some weird new restrictions.
So we celebrated it in the inimitable Paddy way…
PADDY POWER - ‘sheep’
Stunt, social film, Metro wrap and POS in advance of England v Wales in the Euros:
PADDY POWER - ‘PROTEST BLIMP’
Activation & PR Stunt
With no men’s international football tournament in 2022, you'd have thought The FA would be putting everything behind the Women's Euros.
But they just weren't giving the competition the respect it deserved. They were painting the tournament as one of equality, whereas their stadium selections pointed to anything but. Showing no faith in the competition's ability to draw the crowds, some of the venues were tiny - selling out in minutes and leaving thousands of fans disappointed.
It prompted an outcry, with players and fans alike proclaiming the venue selections an "insult" and "embarrassing".
We worked out that the Manchester City Academy stadium - the venue selected for Belgium vs Iceland (with a paltry 4000 seats) gave a great view of the Etihad, clearly visible on the BBC’s coverage of the match.
So we called out The F.A. and questioned their aspirations for the tournament - and show that in reality, The F.A. really were doing F.A. for the womens' game…
