SOCIAL CAMPAIGNS
Extensive experience across various clients and sectors:
LIVERPOOL FC x STANDARD CHARTERED
From new shirt launch activity that out-performed NIKE’s own launch film, to longer-form campaign content centred around empowering teenage girls, influencer direction and collaborations and short-form entertainment, we led the social account for the LFC x SC partnership for 4 years. Targeting a true global audience that stretched from Merseyside via Kenya to Vietnam, we created culturally-relevant engagement, activation and customer-focused campaigns and BAU posts across LinkedIn, Facebook, TikTok and Instagram, breaking previous records for fan and viewer engagement and improving sentiment and consideration in key markets by nearly 10%.
FORMULA 1
At Ogilvy, we developed numerous campaigns for F1 to grow the fanbase and deepen engagement. This included fast turnaround email newsletters like The Briefing Room, which went out just before each Grand Prix and The Overtake, which went out just after, wrapping up the weekend's action. We also developed competition campaigns for money-can't buy prizes, like a VIP weekend at Silverstone for the British Grand Prix and the chance to win your name on the chequered flag at the finish line.
For the Silverstone Unlocked campaign, we had over 80,000 entries in the first 24 hours - the most they'd ever had:
COMPARE THE MARKET
At VCCP we were Digital Creative Directors of Compare The Market, launching the Meerkat Movies promotion and leading all partnership activity with major film studios across Facebook and LinkedIn. Always trying to push the medium to get cut-through, our work on Compare The Market saw us doing live Instagram and Facebook using digital CG puppeteers and VO artists reacting live to audience input and participation.
In partnership with the platforms we also pioneered new uses of various social channels…
A cinemagraph used as a social embed across Facebook, Twitter, YouTube and Instagram:
A dynamically-populated template that let us add release trailers from film studios to a seasonal-themed video-post driving offer redemption:
As well as being the launch test-project for new features and technologies, in this case Facebook Lens, an AR filter function you could add to Facebook video posts, in the same way as Snapchat filters:
THE FA
For the English Football Association, we launched the new England team shirt with a special Facebook app, that enabled fans to become an official member of the England football squad as the team line-up for the Euros was announced live exclusivelty through Facebook. Fans could sign up and get their own official squad number, which displayed as a shirt for them to use on their profile. We had hundreds of thousands of sign-ups, and even the Prime Minister got on board of his own volition. Obviously (call me) Dave loves a bit of footy too…